We’re not cultivators, we’re connoisseurs and curators. Friendly exists to democratize weed. Good weed. Really good weed at the finest prices so that as many people as possible will be able to afford it. Friendly is a brand centered on the human experience. It’s a brand built on the things that make us laugh, spark joy and make life worth living. Yes, we’re a cannabis company but that’s not what we’re in the business of, we’re in the business of people, We leverage a lifetime of connections in the industry to bottle passion. We find the best cannabis for the people, not the ‘experts.’ Which, believe it or not, is a pretty wild concept in our industry. We’re not a farm so we source from many growers, figuring out who’s making the best cannabis, and then get it to you - the people - at a fair price… Groundbreaking, we know. This allows us to produce a diverse selection. Of customer-led strains that are ahead of the trends and loved by all.