A Spanish word for smoke, Humo (OO-MOH) is the unmistakable result of cannabis when ignited.

We're on a mission to eliminate the stigma surrounding cannabis in the Latino community by celebrating our rich cultural history with the plant and normalizing its daily use.

Our craft cannabis is sustainably grown in a Smart Greenhouse powered by our parent company, POSIBL. Together, we proudly provide year-long career opportunities to those hit hardest by the War on Drugs – our Latino community.

Available in a variety of strains, our hierba is for anyone looking to inhale, exhale and get inspired.