710 Day at Purple Lotus
If 420 is the cannabis flower holiday, 710 is the concentrate holiday, and Purple Lotus is celebrating in San Jose on Friday, July 10, 2026, with deals across resin, extracts, and carts, plus live in-store demos from two of the most respected names in California concentrates. Whether you are a daily dabber or you have been curious about concentrates and never knew where to start, 710 Day is the right time to explore, learn, and stock up. Here is everything happening at Purple Lotus for 710 Day 2026.
This guide covers what 710 Day actually is, the deals running on July 10, the live demos from Rosin Tech Labs and 710 Labs, a plain-English breakdown of the different concentrate types so you can shop with confidence, and how to get extracts delivered same-day across the Bay Area through Lotus NOW.
What Is 710 Day?
710 Day is the cannabis concentrate holiday, celebrated every year on July 10. The origin is simple and a little clever: the number 710, when flipped upside down, spells OIL. Somewhere around 2011, the concentrate community adopted it as their own counterpart to 420, and it has grown every year since into a genuine cannabis holiday with dispensary deals, vendor demos, and new product drops across California.
Where 420 is about flower, 710 is about everything you get when you extract the best parts of the plant into a concentrated form: live resin, rosin, shatter, wax, badder, sauce, diamonds, and the vape carts made from them. Concentrates are the most potent cannabis products on the market, typically testing well above flower, and they have become one of the fastest-growing categories in California cannabis. 710 Day is the day the whole category gets its moment in the spotlight.
710 Day Deals at Purple Lotus (July 10)
On Friday July 10, Purple Lotus is running 710 Day deals across resin, extracts, and vape carts. Browse the full extract and concentrate menu and the daily deals page to see what is discounted in real time on the day.
If you are a regular concentrate buyer, 710 Day is the stock-up day of the summer, the way 420 is for flower. The category does not go on deep discount all that often, so when it does, it is worth buying ahead. Concentrates keep well when stored properly, so the resin, rosin, or carts you pick up on the holiday will carry you well past it. If you are newer to concentrates, the deals make 710 a low-risk day to try a format you have been curious about without committing to full price on something unfamiliar.
Live Demos: Rosin Tech Labs and 710 Labs
The highlight of 710 Day at Purple Lotus is the live in-store demos from two standout concentrate brands. Demos are the best way to learn about concentrates directly from the people who make them: you can ask questions about extraction and terpenes, see the products up close, and get brand-specific recommendations before you buy. Stop by during the day to catch them. Check the events page for the demo schedule.
710 Labs
710 Labs is one of the most respected solventless and small-batch concentrate brands in the country, named for the holiday itself. The brand built its reputation on a no-shortcuts approach: single-source flower, hash-hole pre-rolls, and a premium tier of solventless rosin that connoisseurs seek out specifically. If you want to understand why solventless concentrates command the prices they do, a 710 Labs demo on 710 Day is about as good an education as you will get.
Rosin Tech Labs
Rosin Tech Labs brings a rosin-focused perspective to the day. Rosin is the solventless concentrate made with only heat and pressure, and a rosin-focused demo pairs naturally with the 710 Labs demo because together they cover the solventless side of the concentrate world. That is where a lot of the most interesting product innovation is happening right now, and getting to talk to the people doing it is exactly what 710 Day is for.
Concentrates, Explained: A Plain-English Guide
Concentrates can be intimidating if you have only ever bought flower, because the names sound like a different language. Here is a plain-English guide to the main types you will see on the Purple Lotus extract menu on 710 Day, so you can shop with confidence.
Live resin
A concentrate extracted from fresh-frozen cannabis (rather than dried and cured flower) using a solvent such as butane. Freezing the plant immediately after harvest preserves the terpenes that give cannabis its flavor and aroma, so live resin is prized for tasting closer to the living plant. It is one of the most popular concentrate formats for both dabbing and vape carts, and a great place to start if you want flavor and potency together.
Rosin and live rosin
Rosin is a solventless concentrate made using only heat and pressure, with no chemical solvents at all. Live rosin is rosin made from fresh-frozen material, combining the solventless process with the terpene preservation of the live approach. Solventless products are often considered the cleanest concentrates because nothing but the plant goes into them. They tend to command premium prices for that reason, and they are what the connoisseur end of the market gets most excited about.
Shatter, wax, and badder
These are different textures of solvent-based concentrate. Shatter is glassy and brittle. Wax is soft and opaque. Badder (or batter) has a whipped, cake-frosting consistency. The texture differences come from how the concentrate is processed and agitated after extraction; the underlying potency is similar across them. Texture is largely a matter of preference and how you like to handle your concentrate on a dab tool.
Sauce and diamonds
Sauce is a concentrate with a high-terpene liquid component, often containing visible THCA crystals called diamonds. Diamonds are crystallized THCA, one of the most potent concentrate forms available. Some products are sold as diamonds-and-sauce together, pairing the high potency of the crystals with the rich flavor of the terpene-heavy sauce. It is a favorite among experienced concentrate users for exactly that combination.
Vape carts
Many concentrates end up in vape carts, which are the most convenient and discreet way to consume concentrate. Live resin carts and live rosin carts bring the flavor and potency of those concentrates into a format you can use without any of the equipment dabbing requires. For 710 Day, the carts deals are the easy entry point if you are not set up to dab, and they are the most beginner-friendly way to enjoy concentrate-level flavor and strength.
Choosing Your First Concentrate
If 710 Day is the day you finally try concentrates, here is how to pick a starting point without overthinking it. The single most important question is how you plan to consume. If you do not own a dab rig or an e-rig, start with a vape cart. A live resin or live rosin cart gives you the full concentrate experience in a format that works the moment you get home, with a controlled dose per pull and nothing to set up. It is by far the most forgiving entry point.
If you do dab, or you are ready to, a live resin or live rosin is a great first jar because the flavor is where concentrates really shine over flower. From there, you can branch into textures like badder or wax based on what is easy for you to handle, and eventually into sauce and diamonds once you know you enjoy the format. There is no wrong order to explore in; the demos on 710 Day are there precisely to help you find what suits you. Tell the brand reps or the budtenders how you consume and what flavors you like, and they will point you to a good first pick.
Dabbing vs Vaping: The Quick Version
Two main ways to consume concentrates, and the difference is worth knowing before you shop. Vaping a cart is the simple one: the concentrate is already loaded into a cartridge or disposable, you inhale, and the dose per pull is small and consistent. It is portable, discreet, and beginner-friendly.
Dabbing is the traditional concentrate ritual. You use a dab rig or an electronic rig to heat a small amount of concentrate and inhale the vapor. It delivers a fuller-flavored, more potent experience, and it is what most concentrate enthusiasts prefer, but it requires equipment and a little technique. If you are curious about dabbing, 710 Day demos are a good place to see it done before you invest in gear. Either way, the golden rule is the same: with concentrates, a little goes a long way, so start with an amount smaller than you think you need.
Why Concentrate Fans Plan Around 710 Day
For regular concentrate consumers, 710 Day is the one day of the year the entire category gets the spotlight at once. Brands release special drops, dispensaries run their deepest concentrate deals, and the people who actually make the extracts show up in person to talk shop. If you have ever wanted to ask an extractor why a particular live rosin tastes the way it does, or what separates one brand's diamonds from another's, this is the day they are standing in the room ready to answer.
It is also the best day of the year to expand your palate without overspending. Concentrate prices, especially on the premium solventless tier, are not small, so trying several new products at full price adds up quickly. The 710 deals lower that barrier, which means you can sample a live resin, a rosin, and maybe a diamonds-and-sauce in a single visit and figure out what you actually prefer. By the end of the day you have a much clearer sense of your own taste, bought at a discount, with expert recommendations to guide the choices. That is why the category's regulars treat the holiday as their summer concentrate restock.
And if you are not a concentrate person yet, that is exactly the point of the day. The combination of deals, demos, and a knowledgeable team makes 710 the single most approachable on-ramp into the category all year. There is no better time to find out whether concentrates are for you.
How to Shop 710 Day at Purple Lotus
In store at both San Jose locations
Both Purple Lotus locations are participating in 710 Day. The 752 Commercial Street flagship typically carries the broadest concentrate selection, and the 66 W. Santa Clara Street downtown location is convenient if you are already heading into downtown San Jose. Check the events page for the full 710 Day schedule, including demo timing, and go earlier in the day for the deepest selection before the holiday crowd works through it.
Same-day delivery across the Bay Area
Lotus NOW delivers concentrates and extracts same-day across 50+ Bay Area cities including San Jose, Santa Clara, Sunnyvale, Mountain View, Palo Alto, and Milpitas. 710 Day is a high-demand day for concentrates, so order early. A valid government-issued ID showing you are 21 or older is required at the door.
Earn rewards on your 710 haul
Every purchase earns points through the rewards program. If you are stocking up for the concentrate holiday, the points add up quickly. Track them and catch app-only deals through the Purple Lotus app.
Keep the Celebration Going: 710 Weekend
710 Day itself is Friday July 10, but the celebration continues into the weekend. Our 710 weekend takeover guide covers what is happening July 11-12 so you can keep exploring concentrates and extracts all weekend. And if you are coming off the 4th of July weekend, you can see what else is running this month in our July deals roundup.
Building Your 710 Day Starter Kit
If 710 Day is your entry point into concentrates, it helps to know what you actually need to get started, because the gear can look intimidating from the outside. The good news is that you do not have to dive into a full dab rig to enjoy concentrates. The simplest on-ramp is a concentrate-compatible vape or a disposable, which lets you experience live resin or other extracts with no setup, no torch, and no learning curve. For many newcomers, that is the ideal starting point: all the flavor and potency of a concentrate in a familiar, pocket-sized format.
If you want the full experience, a basic dab setup includes a rig or a compatible water pipe, a nail or banger, a heat source, and a dab tool for handling the concentrate. Electronic rigs, or e-rigs, have made this far more approachable by removing the torch and giving you precise temperature control at the press of a button, which also helps preserve flavor. You do not need the most elaborate kit to start; a straightforward setup is plenty to explore the category. During the 710 Day demos, the team and the brand reps can walk you through the options and help you find a starting point that matches your comfort level and budget.
And do not overlook the simplest accessories: a small container to keep your concentrate in good shape, and the right tool to handle it cleanly. Concentrates are sticky and potent, so a little gear goes a long way toward making the experience smooth. Ask about what pairs well with your chosen product, and you will leave 710 Day with everything you need to enjoy it properly.
Storing and Handling Your Concentrates
Concentrates are an investment in quality, and a little care keeps them at their best. The main enemies are heat, light, and air, all of which degrade the terpenes and potency that make a good extract worth it. Store concentrates in an airtight container in a cool, dark place, and they will hold their flavor and strength far longer than if left out or kept somewhere warm. This is especially important in summer, when a hot car or sunny windowsill can ruin a concentrate quickly, turning a firm, workable extract into a runny mess.
Different concentrate textures behave a little differently. Budder, badder, and sugar are easy to scoop and handle at room temperature, while shatter can become brittle when cold and sticky when warm, and diamonds and sauce can be messy by nature. A clean dab tool makes handling any of them much easier, and keeping your gear clean keeps the flavor pure from one session to the next. None of this is complicated; it is just a matter of treating a premium product with a bit of respect. Stored and handled well, the concentrates you pick up on 710 Day will deliver the full experience every time you reach for them.
FAQ: 710 Day at Purple Lotus
What is 710 Day?
710 Day is the cannabis concentrate holiday celebrated every July 10. The number 710 spells OIL upside down, and the day is dedicated to cannabis concentrates and extracts such as live resin, rosin, shatter, wax, badder, sauce, and diamonds. It is to concentrates what 420 is to flower.
What are the 710 Day deals at Purple Lotus in 2026?
On July 10, 2026, Purple Lotus is running deals across resin, extracts, and vape carts, with live in-store demos from Rosin Tech Labs and 710 Labs. Deals are available in store at both San Jose locations and through Lotus NOW same-day delivery.
What is the difference between live resin and rosin?
Live resin is a concentrate extracted from fresh-frozen cannabis using a solvent such as butane, preserving a full terpene profile. Rosin is a solventless concentrate produced using only heat and pressure. Live rosin is rosin made from fresh-frozen material. Solventless products like rosin are often considered the cleanest concentrates because no chemical solvents are used.
Can I get concentrates delivered same-day in San Jose on 710 Day?
Yes. Lotus NOW delivers concentrates and extracts same-day across 50+ Bay Area cities, with 710 Day deals honored on delivery orders. Place your order early on July 10 as demand is high on the concentrate holiday.
Do I need a dab rig to enjoy concentrates on 710 Day?
No. While dab rigs are the classic way to enjoy concentrates, you can also use a concentrate-compatible vape or a disposable for a no-setup experience. These are a great, approachable starting point for newcomers, and the 710 Day team can help you choose between them and a traditional rig based on your preferences.
How should I store my concentrates?
Keep concentrates in an airtight container in a cool, dark place, away from heat, light, and air, which degrade their flavor and potency. This is especially important in summer, since a hot car can quickly ruin an extract. Stored properly, quality concentrates hold their character for a long time.
Responsible Use and California Compliance
Cannabis is legal for adults 21 and over in California under Proposition 64 and is regulated by the California Department of Cannabis Control. Public consumption is prohibited statewide. Driving under the influence of cannabis is a violation of California Vehicle Code regulated by the California DMV, with penalties similar to alcohol DUI.
Concentrates are the most potent cannabis products available, often testing two to four times the potency of flower. If you are new to concentrates, start with a very small amount, a dose the size of a grain of rice or smaller, and wait to feel the effect before taking more. The potency that makes concentrates appealing to experienced users makes them easy to overdo for beginners. A vape cart is a more forgiving entry point than dabbing because the dose per pull is smaller and more controlled.
Keep cannabis products in their original packaging, store out of reach of children and pets, and never share with anyone under 21. All concentrates at Purple Lotus are lab-tested per California requirements for potency, pesticides, residual solvents, microbials, and heavy metals, with Certificates of Analysis available on request. Residual-solvent testing matters especially for solvent-based concentrates, and every product on our shelves has passed it.
The Quick Recap
710 Day is the concentrate holiday, and Purple Lotus celebrates July 10, 2026, with deals on resin, extracts, and carts, plus live demos from Rosin Tech Labs and 710 Labs. Whether you dab daily or you are trying concentrates for the first time, shop in store at 752 Commercial Street or 66 W. Santa Clara Street, or get same-day Lotus NOW delivery across the Bay Area. Start low if you are new, and happy 710.